Your first analytics stack, done right
Get value from data within days, not months — using proven patterns for SMEs and start-ups that are designed to scale rather than be rebuilt.
Days
to first insight, not quarters
Built from ten years of doing it, not from scratch
Most first stacks fail the same way: built for the tools rather than the business, then rebuilt a year later. We start from patterns that have already survived that.
We build what your business actually needs, based on end-user feedback — which is what makes people use it after launch.
End-to-end coverage of people, organisation and process, not just a technical install.
Rapid deployment from battle-tested templates and skeleton setups.
Tool evaluation kept current, so you get the right solution for your scale and priorities.
Build once, then scale — the expensive part is the rework you avoid.
We do not build and leave: post-implementation reviews confirm the data is flowing.
Where we usually start
- Sales and marketing analytics
- Funnel visualisations, flexible attribution, and integration with your backend so you can see customer lifetime value — then go deeper with retention and repeat. Aggregate acquisition and servicing costs and you have per-customer profitability.
- Revenue leakage prevention
- Recover the revenue you have already earned. We find booked-to-billed discrepancies, improve the data quality behind billing, and cut the manual intervention out of invoicing — then track it over time so the gains persist.
- Event and product analytics
- End-to-end event capture across your website, application, back-end and internal tools — so you can correlate technical errors with customer journeys and finally see the return on engineering effort.
In their words
The Cruxdata team provided clear advice on industry best practice as we were moving away from a highly customised, self built data stack. Their deep knowledge of the modern data stack helped us select the right tools for the maturity level of the company
Simon
Special Projects, BigPay
Ready to build your data foundation?
One of our team will talk through your business, your priorities, and what you are trying to see. 45 minutes, no obligation.